This Girl Can
The new advert 'This Girl
Can' shows how women can be very independent as oppose to the stereotypical
view that they always need a mans help. Scenes such a mixed race girl boxing
promotes women doing more sport and bring equality into sport. Also there are
many cultures, ethnicities and ages used in the video which shows the audience
that any girl no after what religion or skin colour they have can do it. The
song 'get your freak on' by missy Elliot goes well with the video as it shows a
determined side to the women. The editors have used diegetic and non diegetic
sound in order to create an effect where the music stops and all you can hear
is the women breathing and panting for a couple of seconds then the music comes
back on. This emphasizes the hard work that the women are putting in.
The lighting that they use
is high key because to mke the atmosphere look positive, if the lighting was
low key then the vibe that the advert gives off would not be as intense or
upbeat. It needs to be upbeat as it is a motivational video to try and get more
women to do sports instead of there being more men doing sports.
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